content strategy How content audits can save your content strategy Audits. Just hearing the word can make your blood freeze. Regardless of whether you’re being audited by the IRS or not, audits make us anxious — even content audits. Content
content marketing How to write content for your best marketing year ever Remember the last time you met someone who would only talk about things that didn’t interest you? While you tried to be polite and concentrate on what they said,
content marketing The beginner’s guide to email marketing Marketers have a bad reputation. Even though there are some good guys out there, companies like River City Media give a vital profession a bad name. How did River City
events Innovation 2019 keynote summary: it's all about your customers On October 24th, Coherent solutions held its Innovation 2019 event. There was a good mix of highly technical and practical talks. I put together some of the highlights on the
events OKR we there yet? (objectives and key results workshop) Yesterday, I attended an OKR workshop put on by software development leader Kemal Balioglu. The workshop reaffirmed that OKRs are how we should define success with any business venture. I
content marketing How to write engaging content for your audience and boost your small business In November of 2007, the Kindle was released. This device destroyed the competition and had sold over three million units by 2010. What contributed to Kindle’s success, and why
content marketing What is social selling and why it should matter to you What’s the purpose of social selling?Social selling gives brands stability, strengthens your personal network, and lets you create meaningful connections. What is social selling?Definition: Social selling is
content marketing How to write a white paper that excites, educates, and sells What’s the best way to explain a complex business concept? You could try a short video or presentation, but you might miss some of the details. Or, you could
events Events | The Business Conversation with guest Brent Stickels First, a special thanks to those who made this event possible: the organizer Garrio Harrison, Brent Stickels, and Don Ball. I recently had the pleasure of listening to The Business
content marketing 6 lessons for content creators from pre-internet marketing Content marketing wasn’t always called “content marketing”. Benjamin Franklin called it an “almanac”, Michelin said it was an “auto-guide” and Procter and Gamble named theirs “soap operas”. Plain and
content marketing Stop leaving these 4 key expenses out of your content marketing budget According to Bloomberg, 8 out of 10 entrepreneurs fail within the first 18 months, and Forbes says that the top 3 reasons those businesses fail have to do with marketing.
brand voice How to create an insightful brand voice today that will supercharge your B2B brand The Content Reactor way “He will join us or die!”“Do you feel lucky, punk?”“Congratulations on your one cousin. I have seventy, each one better than the last!”If I told you that
content marketing 9 ways to generate consistent, high-quality content Let’s imagine that you enjoy a particular kind of candy. It tastes amazing, and it’s made with organic ingredients so you can pretend it’s healthy. Then, after
content marketing [Infographic] Improve your website SEO with these... To thrive in the ever-expanding online marketplace, we call the Internet; it takes more than just having a website. Bringing in traffic and website visitors requires you to know about
brand voice Interview with brand identity expert Melissa Madgwick The other day I had the pleasure of meeting Melissa Madgwick the Founder of Brand Dominance in Perth, Australia. Her firm has made a name for itself as a brand
content marketing Why quality content beats paid ads In 2016 paid search ad spending reached $72.5 billion, and that number only continues to grow. This means there’s more competition for valuable keywords making it more expensive
brand voice Interview with a corporate communications expert: Michael Robison Recently we chatted with Michael Robison CEO of The D5 Group. Michael has over 20 years of business experience, many of which he spent working on entrepreneurial ventures. In the
content marketing How to write a B2B lead magnet that converts Do you like getting free samples at the grocery store? Of course! There’s always a line around the toaster oven as people wait for a hot square of pizza.
content marketing My journey through marketing books: Contagious Why you should care about Contagious: If you’re a business owner or marketer, then you spend a lot of your time trying to get noticed by potential customers. This
content marketing 5 ways to get ideas for your blog and inbound marketing The hardest part about keeping your blog overflowing with helpful content is knowing what to write. This is where classic writer’s block pops up the most and makes blogging
content marketing How to create a content calendar for your inbound marketing When you're on the road and trying to get to a specific address, what's easier? Stopping every 5 minutes to look at your map and figure out where to go
content marketing Why you need to change your B2B content marketing in 2020 Give something away for free. This is the timeless principle that every sales process depends on. Whether you’re giving away a sample, lead magnet, or the salesman’s knowledge.
content marketing Painful blog posts bring in leads (I am not a Sith) The one thing that Sith Lords and marketers have in common is a love of pain. In fact, every great inbound marketing campaign is built around pain. Why is that?
copywriting Should I hire a copywriter or write it myself? If you own a business, then you’ve probably asked yourself this question at one time or another. Everyone knows how to write, but the truth is that knowing how
brand voice 8.5 ways to improve your company's brand voice today Creating a brand voice is a must for any company that relies on written communication. But, the actual brand voice creation process can be very time-consuming. These 8.5 tips
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