A business built on free cookies

A business built on free cookies

Friday, April 21, 2017, is the day The Content Reactor came online. We launched with a humble party at Coco in downtown Minneapolis. Our goal was to debate Kirk vs. Picard and make a buttload of cookies.

Why cookies?

Because giving out free cookies is a perfect description of our company.

 Co-founder Elisha Montgomery squishes the dough into enterprise-like discs for an even bake.

Cookies for all

Our tiny shared kitchen pumped out over 80 cookies with the help of my wife’s awesome baking skills and Elisha’s uncanny ability to follow directions.

We gave out many warm, fluffy chocolate chip cookies during our two hours in the Game Room. This helped us get to know the entrepreneurial community and make friends. Plus, when there were lulls, we played darts and dropped beats ;)

The only bad part was that I lost the great Kirk vs. Picard debate to my Co-founder Elisha.

I’m the first to admit that it was a landslide. 

Why do free cookies represent The Content Reactor?

Let’s think about the effect that giving a free cookie has:

  • It makes people happy
  • It keeps them full and satisfied
  • It makes them like the person who gives them the cookie

Giving out free cookies is an awesome way to meet people and build relationships. After all, who’s going to turn down a free cookie?

At The Content Reactor, we have the same goal for all of our projects. We believe that your business’s content (blog posts, articles, infographics, videos, copywriting, etc.) should:

  • Make your prospects happy
  • Quickly solve a problem or concern that they have
  • Make them trust and like your company so that they’re more open to your products and services

If more people gave out free cookies, the world would be a better place. If your company produces amazing content that solves problems and makes prospects happy, then it will make the world a better place, and you’ll reap the rewards of being helpful and kind.

The Content Reactor wants to power your business with content that solves your customers’ problems. We want to help you give out “cookies” instead of flyers or catalogs.

Stay tuned. The reactor is already warming some fresh new ideas for your business.

We’ll let you know about our next free cookie event as soon as the space is booked. But for now, let us create a roadmap to help you get past your current content challenges. Set up a 15-minute call here and we’ll get the ball rolling.

Picture of a Picard cookie jar.
Thanks for reading! Here's a picture of a Picard cookie jar for you... the only problem is it looks nothing like Picard.