The hardest part about keeping your blog overflowing with helpful content is knowing what to write. This is where classic writer’s block pops up the most and makes blogging a chore. Let’s fix that. In this post, we’ll give you the easiest ways to find content ideas, so that you always know which content will help you achieve your marketing goals.
1. Check your inbox
This is supposedly an old blogger trick, although I don’t think blogs have been around long enough for that to be possible. The idea is to look in your inbox and see what the most common questions you receive are. Take these questions and list them out in a doc. This should yield at least 5 or 10 blog post topics.
For bonus points, grab your responses to those questions from your email thread. Now you have a topic and a basic outline. Your inbox is the first place to look for content ideas that you can create and post fast. So, use it!
2. Buyer personas
These semi-fictional representations of your ideal buyer are uber-handy for marketing. They also make it easier to create persona-driven content. This is content that’s so clearly focused on one group that it feels like it was written just for them.
To find the right topics to cover, look at the challenges that your personas face. They might list one of their major challenges as being increasing the number of leads from their website. With this information in hand, you can create a blog post that explains how to increase the number of online leads your company receives. Repeat this process until you run out of challenges to help them with. Doing this will ensure that the content that you create is extremely beneficial to your buyer personas.
3. Your blog
This may seem like an odd place to look for new content, but your blog is actually a well of information that can help you create fresh posts. The key is taking what you've already written and putting a new spin on it. For example, you might have written an article about “five best practices for designing a new website.” You can use the same outline and much of the same information to create a negative post based on the same topic. The new post would be titled “the five biggest mistakes to avoid when designing a new website.” This allows you to take the same information and present it in a new way that might be more insightful for your readers. It also allows you to increase the SEO value of your site for those keywords.
4. Customer feedback and testimonials
Many copywriters use a simple trick of taking words directly from customer testimonials and working them into their copy. This is called stealing copy. But, it's not really stealing. All you're doing is talking about the things that your customers have already told you are important to them.
You can also use this trick to find content ideas. Look through the feedback you've received from customers. What are the things that they’ve been most impressed by? For example, if a review says that they appreciated your strategic process for achieving results, then consider writing a blog post on that process. Conversely, if you receive feedback that they had felt stuck before contacting you, then you could write a post about how to jumpstart a new project. Using actual customer feedback as the basis for a new post allows you to tune into what your prospects need and care about.
5. Industry news, events, and launches
I wouldn't recommend this as your first option when trying to fill your blog with content. It's more important for you to focus on evergreen topics that your buyers will continuously be searching for. But, at the same time, it's also important to keep your blog full of topics that are relevant to your business and have high-quality backlinks. Reporting on industry news, events you’ve attended, and product launches help you to do this in a way that's easy and fast.
All you need to do is make sure you're subscribed to a few neutral news sources for your industry. you want these news sources to be neutral so that you can add your own flavor to your post. Next, write a post that references the news piece, explain what the implications of it are, and then give your perspective on it. Doing this shows that your company is active in your industry, aware of recent news, and understands the implications for itself and its customers. Do the same thing for industry events and launches, and your blog will always be full of interesting and helpful content.
Need something more progressive?
These five tactics are great for keeping your blog full of information that's relevant and useful to your buyers. But, you need to take things to the next level if you want your blog to be an effective marketing tool that brings in sales. To do this you need a sales funnel, SMART goals, and a carefully planned out content calendar that will boost your site's SEO ranking for important keywords.
If you need help creating any of these, then consider signing up for one of our inbound marketing workshops. In our workshops, we’ll help you understand who your buyers are, what your blog’s voice is, what the best sales funnel is, and provide you with a year's worth of blog topics to write about. From there your inbound marketing can go on autopilot and continuously bring you high-quality leads. If this sounds like it would save you a lot of time and headaches, then contact us today to learn more.