Alex Hughes - Content Reactor

What is social selling and why it should matter to you

What’s the purpose of social selling?Social selling gives brands stability, strengthens your personal network, and lets you create meaningful connections. What is social selling?Definition: Social selling is a way for teams to connect with prospects and provide them with value through social media platforms. Why social selling?

content marketing

Stop leaving these 4 key expenses out of your content marketing budget

According to Bloomberg, 8 out of 10 entrepreneurs fail within the first 18 months, and Forbes says that the top 3 reasons those businesses fail have to do with marketing. So, how do you find buyers for that innovative product you created? Or, how can you attract more attention to

brand voice

Interview with brand identity expert Melissa Madgwick

The other day I had the pleasure of meeting Melissa Madgwick, the Founder of Brand Dominance in Perth, Australia. Her firm has made a name for itself as a brand identity and design leader in Australia and across the world. After reading one of Melissa’s posts on LinkedIn, I

content marketing

How to write a B2B lead magnet that converts

Do you like getting free samples at the grocery store? Of course! There’s always a line around the toaster oven as people wait for a hot square of pizza. But, what if one day you went to the grocery store and every item was available to sample? Would you

content marketing

5 ways to get ideas for your blog and inbound marketing

The hardest part about keeping your blog overflowing with helpful content is knowing what to write. This is where classic writer’s block pops up the most and makes blogging a chore. Let’s fix that. In this post, we’ll give you the easiest ways to find content ideas

content marketing

How to create a content calendar for your inbound marketing

When you're on the road and trying to get to a specific address, what's easier? Stopping every 5 minutes to look at your map and figure out where to go next or letting Google Maps tell you where to go next? Google Maps is the obvious choice. There's a similar

content marketing

Why you need to change your B2B content marketing in 2020

Give something away for free. This is the timeless principle that every sales process depends on, whether you’re giving away a sample, lead magnet, or the salesman’s knowledge. This idea has blown up on the internet. Marketers are giving away everything they possibly can to get a tiny

content marketing

Painful blog posts bring in leads (I am not a Sith)

The one thing that Sith Lords and marketers have in common is a love of pain. In fact, every great inbound marketing campaign is built around pain. Why is that? People are most willing to buy a product or service when it directly solves a problem they’re facing. To

brand voice

8.5 ways to improve your company's brand voice today

Creating a brand voice is a must for any company that relies on written communication. But, the actual brand voice creation process can be very time-consuming. These 8.5 tips will help you to jump-start your brand's voice and content today. 1. Use words wisely and consistently to reinforce your

copywriting

How to easily boost your app’s ranking and sales

Creating an app can take hundreds of hours. What may start as a simple idea can turn into hours of coding, testing, and re-imagining. We all appreciate a well-designed app, but most of the time, developers aren’t paid enough for the actual work involved. Why is that? You may

content marketing

Following a process for content marketing success

Back in the '60s, computers were big. Really big. Usually, they’d take up entire rooms or even buildings. How did computers go from building-sized monsters down to pocket-sized companions? The answer is a process. In 1971 Intel used the process of integrating circuits to build the first commercially available

brand voice

How much should I charge to create a brand voice?

With brand voices gaining popularity, content strategists, copywriters, and marketing consultants are encouraging their clients to create a unique voice. But, this can be hard for a client to do. So, why not earn more and give your clients long-term value? If you have a good understanding of writing, communications,

brand voice

What Brian Johnson of AC/DC can teach you about going over the top

AC/DC is the essence of rock and roll. But, it looked like their career would be cut short by the death of their lead singer Bon Scott. Instead of giving up and moving on, they persevered and sought out a new singer. Imagine how competitive auditioning for AC/DC

brand voice

How consistent terminology builds a better brand voice

Some brands confuse consumers with inconsistent terms. For example, a software company might call a single piece of software a “tool,” “suite,” “dashboard,” or “solution.” This approach could make the user think that software X comes in 5 different versions. Similarly, user-interfaces, help text, and marketing campaigns will suffer big

brand voice

What is a brand voice?

I have a voice, James Bond has a voice, Stevie Wonder has a voice, and you, my friend, have a mighty fine set of pipes. We've all got our own unique tone and style. But, if your brand doesn't have a voice, then how will it stand out? Answer: it

content marketing

A business built on free cookies

Friday, April 21, 2017, is the day The Content Reactor came online. We launched with a humble party at Coco in downtown Minneapolis. Our goal was to debate Kirk vs. Picard and make a buttload of cookies. Why cookies? Because giving out free cookies is a perfect description of our