content marketing What is social selling and why it should matter to you What’s the purpose of social selling?Social selling gives brands stability, strengthens your personal network, and lets you create meaningful connections. What is social selling?Definition: Social selling is
content marketing Stop leaving these 4 key expenses out of your content marketing budget According to Bloomberg, 8 out of 10 entrepreneurs fail within the first 18 months, and Forbes says that the top 3 reasons those businesses fail have to do with marketing.
brand voice Interview with brand identity expert Melissa Madgwick The other day I had the pleasure of meeting Melissa Madgwick the Founder of Brand Dominance in Perth, Australia. Her firm has made a name for itself as a brand
content marketing How to write a B2B lead magnet that converts Do you like getting free samples at the grocery store? Of course! There’s always a line around the toaster oven as people wait for a hot square of pizza.
content marketing 5 ways to get ideas for your blog and inbound marketing The hardest part about keeping your blog overflowing with helpful content is knowing what to write. This is where classic writer’s block pops up the most and makes blogging
content marketing How to create a content calendar for your inbound marketing When you're on the road and trying to get to a specific address, what's easier? Stopping every 5 minutes to look at your map and figure out where to go
content marketing Why you need to change your B2B content marketing in 2020 Give something away for free. This is the timeless principle that every sales process depends on. Whether you’re giving away a sample, lead magnet, or the salesman’s knowledge.
content marketing Painful blog posts bring in leads (I am not a Sith) The one thing that Sith Lords and marketers have in common is a love of pain. In fact, every great inbound marketing campaign is built around pain. Why is that?
brand voice 8.5 ways to improve your company's brand voice today Creating a brand voice is a must for any company that relies on written communication. But, the actual brand voice creation process can be very time-consuming. These 8.5 tips
copywriting How to easily boost your app’s ranking and sales Creating an app can take hundreds of hours. What may start out as a simple idea, can turn into hours of coding, testing, and re-imagining. We all appreciate a well-designed
content marketing Following a process for content marketing success Back in the '60s computers were big. Really big. Usually, they’d take up entire rooms or even buildings. How did computers go from building-sized monsters down to pocket-sized companions?
brand voice How much should I charge to create a brand voice? With brand voices gaining popularity, content strategists, copywriters, and marketing consultants are encouraging their clients to create a unique voice. But, this can be hard for a client to do.
brand voice What Brian Johnson of AC/DC can teach you about going over the top AC/DC is the essence of rock and roll. But, it looked like their career would be cut short by the death of their lead singer Bon Scott. Instead of
brand voice How consistent terminology builds a better brand voice Some brands confuse consumers with inconsistent terms. For example, a software company might call a single piece of software a “tool,” “suite,” “dashboard,” or “solution.” This approach could make the
brand voice What is a brand voice? I have a voice, James Bond has a voice, Stevie Wonder has a voice, and you, my friend, have a mighty fine set of pipes. We've all got our own
content marketing A business built on free cookies Friday, April 21, 2017, is the day The Content Reactor came online. We launched with a humble party at Coco in downtown Minneapolis. Our goal was to debate Kirk vs.
