What’s the purpose of social selling?Social selling gives brands stability, strengthens your personal network, and lets you create meaningful connections. What is social selling?Definition: Social selling is a way for teams to connect with prospects and provide them with value through social media platforms. Why social selling?
Back in the '60s, computers were big. Really big. Usually, they’d take up entire rooms or even buildings. How did computers go from building-sized monsters down to pocket-sized companions? The answer is a process. In 1971 Intel used the process of integrating circuits to build the first commercially available
With brand voices gaining popularity, content strategists, copywriters, and marketing consultants are encouraging their clients to create a unique voice. But, this can be hard for a client to do. So, why not earn more and give your clients long-term value? If you have a good understanding of writing, communications,
Some brands confuse consumers with inconsistent terms. For example, a software company might call a single piece of software a “tool,” “suite,” “dashboard,” or “solution.” This approach could make the user think that software X comes in 5 different versions. Similarly, user-interfaces, help text, and marketing campaigns will suffer big