content marketing How to write content for your best marketing year ever Remember the last time you met someone who would only talk about things that didn’t interest you? While you tried to be polite and concentrate on what they said,
events Innovation 2019 keynote summary: it's all about your customers On October 24th, Coherent solutions held its Innovation 2019 event. There was a good mix of highly technical and practical talks. I put together some of the highlights on the
events OKR we there yet? (objectives and key results workshop) Yesterday, I attended an OKR workshop put on by software development leader Kemal Balioglu. The workshop reaffirmed that OKRs are how we should define success with any business venture. I
content marketing How to write engaging content for your audience and boost your small business In November of 2007, the Kindle was released. This device destroyed the competition and had sold over three million units by 2010. What contributed to Kindle’s success, and why
content marketing How to write a white paper that excites, educates, and sells What’s the best way to explain a complex business concept? You could try a short video or presentation, but you might miss some of the details. Or, you could
events Events | The Business Conversation with guest Brent Stickels First, a special thanks to those who made this event possible: the organizer Garrio Harrison, Brent Stickels, and Don Ball. I recently had the pleasure of listening to The Business
content marketing 6 lessons for content creators from pre-internet marketing Content marketing wasn’t always called “content marketing”. Benjamin Franklin called it an “almanac”, Michelin said it was an “auto-guide” and Procter and Gamble named theirs “soap operas”. Plain and
brand voice How to create an insightful brand voice today that will supercharge your B2B brand The Content Reactor way “He will join us or die!”“Do you feel lucky, punk?”“Congratulations on your one cousin. I have seventy, each one better than the last!”If I told you that
content marketing [Infographic] Improve your website SEO with these... To thrive in the ever-expanding online marketplace, we call the Internet; it takes more than just having a website. Bringing in traffic and website visitors requires you to know about
content marketing Why quality content beats paid ads In 2016 paid search ad spending reached $72.5 billion, and that number only continues to grow. This means there’s more competition for valuable keywords making it more expensive
brand voice Interview with a corporate communications expert: Michael Robison Recently we chatted with Michael Robison CEO of The D5 Group. Michael has over 20 years of business experience, many of which he spent working on entrepreneurial ventures. In the
content marketing My journey through marketing books: Contagious Why you should care about Contagious: If you’re a business owner or marketer, then you spend a lot of your time trying to get noticed by potential customers. This
copywriting Should I hire a copywriter or write it myself? If you own a business, then you’ve probably asked yourself this question at one time or another. Everyone knows how to write, but the truth is that knowing how
interviews Local business spotlight: Interview with Nate Allen, managing partner of Gries Lenhardt Allen, P.L.L.P. What you’ll learn: the challenges of targeting the right customers, how to expand your client base through referrals, and why golf is Nate’s new favorite sport. For this
content marketing Content strategy is the key to marketing success Content strategy, door to door sales, cold calls, cold emails, blah blah blah. While running your business I’m sure you’ve heard of all of them. You have marketers
content marketing How listening can improve your blogging confidence As you work on blog posts for your business, you might throw away tons of useful content because you feel like it's not good enough. This article shows you two
content marketing Don't practice hit and run sales, follow-up instead The key to strong customer relationships is communication. Imagine that you’re trying to start a fire with flint and steel. It takes a lot of effort, so you’re
content marketing The secret weapon of lead acquisition Running a successful advertising campaign is difficult. Even when using an advertising medium reaches your target market, you still need them to bite. It’s a little like fishing, even
copywriting Cut the chatter, make your copywriting matter Everyone thinks they can multitask. But, think of the last time you tried to watch TV and work. Were you productive? If I was a gambling man, I’d take
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