Elisha Montgomery - Content Reactor

Using content to educate and engage your B2B audience

Content varies greatly depending on your industry. For example, in retail, content is highly personalized and designed to enhance individual experiences. Whereas in finance, we see an emphasis on building trust. Despite the varying content needs across industries, are there universal rules that can help you create content that moves

events

Innovation 2019 keynote summary: it's all about your customers

On October 24th, Coherent Solutions held its Innovation 2019 event. There was a good mix of highly technical and practical talks. I put together some of the highlights on the keynote that I especially enjoyed. I hope you enjoy them too. You’ve probably heard the adage; the customer is

events

OKR we there yet? (objectives and key results workshop)

Yesterday, I attended an OKR workshop put on by software development leader Kemal Balioglu. The workshop reaffirmed that OKRs are how we should define success with any business venture. I think this science fiction excerpt sums up why pretty well. “... plans are all well and good in the Summer, but

content marketing

How to write engaging content for your audience and boost your small business

In November of 2007, the Kindle was released. This device destroyed the competition and had sold over three million units by 2010. What contributed to Kindle’s success, and why was it able to stand above the rest? The most popular products all have something in common: they are built

content marketing

How to write a white paper that excites, educates, and sells

What’s the best way to explain a complex business concept? You could try a short video or presentation, but you might miss some of the details. Or, you could go the opposite route and create something long, like a full report or a technical manual. But these can be

events

Events | The Business Conversation with guest Brent Stickels

First, a special thanks to those who made this event possible: the organizer Garrio Harrison, Brent Stickels, and Don Ball. I recently had the pleasure of listening to The Business Conversation with Brent Stickles and Don Ball. Brent is a Partner at YYES, a design company based out of Minneapolis.

content marketing

6 lessons for content creators from pre-internet marketing

Content marketing wasn’t always called “content marketing.” Benjamin Franklin called it an “almanac,” Michelin said it was an “auto-guide,” and Procter and Gamble named theirs “soap operas.” Plain and simple: content marketing is brands telling stories. Modern-day millennials might like to think that their podcasts, blogs, and videos are

brand voice

Create an insightful brand voice that will supercharge your B2B brand today

“He will join us or die!”“Do you feel lucky, punk?”“Congratulations on your one cousin. I have seventy, each one better than the last!”If I told you that Dwight, Darth Vader, and Clint Eastwood each said one of these quotes, would you have trouble matching up the speaker

content marketing

[Infographic] Improve your website SEO with these...

To thrive in the ever-expanding online marketplace we call the Internet, it takes more than just having a website. Bringing in traffic and website visitors requires you to know about effective SEO practices. So, let’s get down to business! The SEO effectAccording to marketers, SEO plays a huge role

content marketing

Why quality content beats paid ads

In 2016 paid search ad spending reached $72.5 billion, and that number only continues to grow. This means there’s more competition for valuable keywords, making it more expensive to run promotions and rank high on search engines. So if paid ads are your main marketing strategy, be ready

brand voice

Interview with a corporate communications expert: Michael Robison

Recently we chatted with Michael Robison, CEO of The D5 Group. Michael has over 20 years of business experience, many of which he spent working on entrepreneurial ventures. In the interview, we learn valuable insights on how to help your leadership work together better by communicating effectively and the power

content marketing

My journey through marketing books: Contagious

Why you should care about Contagious: If you’re a business owner or marketer, then you spend a lot of your time trying to get noticed by potential customers. This book can help you create content that’s engaging and made to go viral. “Virality isn’t born, it’s

copywriting

Should I hire a copywriter or write it myself?

If you own a business, then you’ve probably asked yourself this question at one time or another. Everyone knows how to write, but the truth is that knowing how to write personally and to meet business objectives are completely different things. Copywriting affects your company’s image, internal communication,

interviews

Local Business Spotlight: Interview with Nate Allen, managing partner of Gries Lenhardt Allen, P.L.L.P.

What you’ll learn: the challenges of targeting the right customers, how to expand your client base through referrals, and why golf is Nate’s new favorite sport. For this feature of Local Business Spotlight, we sat down with Nate Allen, the managing partner of Gries Lenhardt Allen, P.L.

content marketing

Content strategy is the key to marketing success

Content strategy, door to door sales, cold calls, cold emails, blah blah blah. While running your business, I’m sure you’ve heard of all of them. You have marketers contacting you day and night. They tell you that their method is the best. Who do you believe? Let’s

interviews

Local Business Spotlight: Interview with Justin Grimes, founder of C3 LLC

This is the first article in the monthly series “Local Business Spotlight,” where we get to know local businesses. For our first feature, we interviewed Justin Grimes, the founder of C3 LLC. What does he do, and what can startups learn from his journey? Let’s take a look. Justin’

content marketing

How listening can improve your blogging confidence

As you work on blog posts for your business, you might throw away tons of useful content because you feel like it's not good enough. This article shows you two simple ways to improve the quality of your writing and boost your creative confidence. Why not just skip blogging and

content marketing

Don't practice hit and run sales; follow-up instead

The key to strong customer relationships is communication. Imagine that you’re trying to start a fire with flint and steel. It takes a lot of effort, so you’re vigilant and keep the fire stoked and roaring. Keeping a client relationship alive requires the same. Getting a client is

content marketing

The secret weapon of lead acquisition

Running a successful advertising campaign is difficult. Even if when using an advertising medium reaches your target market, you still need them to bite. It’s a little like fishing; even if you know all the spots, you’re wasting your time without the right bait. What's a lead magnet?

copywriting

Cut the chatter, make your copywriting matter

Everyone thinks they can multitask. But, think of the last time you tried to watch TV and work. Were you productive? If I was a gambling man, I’d take almost any odds against you. Not because I don’t believe in you, but because TV and productivity don’t