B2B content marketing

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Using content to educate and engage your B2B audience

Content varies greatly depending on your industry. For example, in retail, content is highly personalized and designed to enhance individual experiences. Whereas in finance, we see an emphasis on building trust. Despite the varying content needs across industries, are there universal rules that can help you create content that moves

content marketing

Why you need to change your B2B content marketing in 2020

Give something away for free. This is the timeless principle that every sales process depends on, whether you’re giving away a sample, lead magnet, or the salesman’s knowledge. This idea has blown up on the internet. Marketers are giving away everything they possibly can to get a tiny