brand voice What Brian Johnson of AC/DC can teach you about going over the top AC/DC is the essence of rock and roll. But, it looked like their career would be cut short by the death of their lead singer Bon Scott. Instead of
brand voice How consistent terminology builds a better brand voice Some brands confuse consumers with inconsistent terms. For example, a software company might call a single piece of software a “tool,” “suite,” “dashboard,” or “solution.” This approach could make the
