“He will join us or die!”“Do you feel lucky, punk?”“Congratulations on your one cousin. I have seventy, each one better than the last!”If I told you that Dwight, Darth Vader, and Clint Eastwood each said one of these quotes, would you have trouble matching up the speaker

AC/DC is the essence of rock and roll. But, it looked like their career would be cut short by the death of their lead singer Bon Scott. Instead of giving up and moving on, they persevered and sought out a new singer. Imagine how competitive auditioning for AC/DC

Some brands confuse consumers with inconsistent terms. For example, a software company might call a single piece of software a “tool,” “suite,” “dashboard,” or “solution.” This approach could make the user think that software X comes in 5 different versions. Similarly, user-interfaces, help text, and marketing campaigns will suffer big