brand voice How to create an insightful brand voice today that will supercharge your B2B brand The Content Reactor way “He will join us or die!”“Do you feel lucky, punk?”“Congratulations on your one cousin. I have seventy, each one better than the last!”If I told you that
brand voice Interview with brand identity expert Melissa Madgwick The other day I had the pleasure of meeting Melissa Madgwick the Founder of Brand Dominance in Perth, Australia. Her firm has made a name for itself as a brand
brand voice Interview with a corporate communications expert: Michael Robison Recently we chatted with Michael Robison CEO of The D5 Group. Michael has over 20 years of business experience, many of which he spent working on entrepreneurial ventures. In the
brand voice 8.5 ways to improve your company's brand voice today Creating a brand voice is a must for any company that relies on written communication. But, the actual brand voice creation process can be very time-consuming. These 8.5 tips
brand voice How much should I charge to create a brand voice? With brand voices gaining popularity, content strategists, copywriters, and marketing consultants are encouraging their clients to create a unique voice. But, this can be hard for a client to do.
brand voice What Brian Johnson of AC/DC can teach you about going over the top AC/DC is the essence of rock and roll. But, it looked like their career would be cut short by the death of their lead singer Bon Scott. Instead of
brand voice How consistent terminology builds a better brand voice Some brands confuse consumers with inconsistent terms. For example, a software company might call a single piece of software a “tool,” “suite,” “dashboard,” or “solution.” This approach could make the
brand voice What is a brand voice? I have a voice, James Bond has a voice, Stevie Wonder has a voice, and you, my friend, have a mighty fine set of pipes. We've all got our own
