brand voice Interview with a corporate communications expert: Michael Robison Recently we chatted with Michael Robison, CEO of The D5 Group. Michael has over 20 years of business experience, many of which he spent working on entrepreneurial ventures. In the interview, we learn valuable insights on how to help your leadership work together better by communicating effectively and the power
content marketing Don't practice hit and run sales; follow-up instead The key to strong customer relationships is communication. Imagine that you’re trying to start a fire with flint and steel. It takes a lot of effort, so you’re vigilant and keep the fire stoked and roaring. Keeping a client relationship alive requires the same. Getting a client is
brand voice What is a brand voice? I have a voice, James Bond has a voice, Stevie Wonder has a voice, and you, my friend, have a mighty fine set of pipes. We've all got our own unique tone and style. But, if your brand doesn't have a voice, then how will it stand out? Answer: it
