content marketing Does your five-year plan include content marketing? If you’ve attempted to establish a consistent workout routine, you’re familiar with its u-shaped process. You start out feeling excited about your workouts, but as that initial excitement wears off, it becomes harder to stay motivated. Until you successfully make this routine a habit, you may even question
content strategy How content audits can save your content strategy Audits. Just hearing the word can make your blood freeze. Regardless of whether you’re being audited by the IRS or not, audits make us anxious — even content audits. Content audits are one of the most labor-intensive parts of maintaining your content strategy. However, as content marketing continues to evolve,
content marketing 5 ways to get ideas for your blog and inbound marketing The hardest part about keeping your blog overflowing with helpful content is knowing what to write. This is where classic writer’s block pops up the most and makes blogging a chore. Let’s fix that. In this post, we’ll give you the easiest ways to find content ideas
content marketing Content strategy is the key to marketing success Content strategy, door to door sales, cold calls, cold emails, blah blah blah. While running your business, I’m sure you’ve heard of all of them. You have marketers contacting you day and night. They tell you that their method is the best. Who do you believe? Let’s
brand voice How much should I charge to create a brand voice? With brand voices gaining popularity, content strategists, copywriters, and marketing consultants are encouraging their clients to create a unique voice. But, this can be hard for a client to do. So, why not earn more and give your clients long-term value? If you have a good understanding of writing, communications,
