content marketing 9 ways to generate consistent, high-quality content Let’s imagine that you enjoy a particular kind of candy. It tastes amazing, and it’s made with organic ingredients so you can pretend it’s healthy. Then, after you buy a big package of this candy, you taste one and... it’s awful. After trying the rest, you
content marketing Why quality content beats paid ads In 2016 paid search ad spending reached $72.5 billion, and that number only continues to grow. This means there’s more competition for valuable keywords, making it more expensive to run promotions and rank high on search engines. So if paid ads are your main marketing strategy, be ready
content marketing Painful blog posts bring in leads (I am not a Sith) The one thing that Sith Lords and marketers have in common is a love of pain. In fact, every great inbound marketing campaign is built around pain. Why is that? People are most willing to buy a product or service when it directly solves a problem they’re facing. To
content marketing Following a process for content marketing success Back in the '60s, computers were big. Really big. Usually, they’d take up entire rooms or even buildings. How did computers go from building-sized monsters down to pocket-sized companions? The answer is a process. In 1971 Intel used the process of integrating circuits to build the first commercially available
copywriting Cut the chatter, make your copywriting matter Everyone thinks they can multitask. But, think of the last time you tried to watch TV and work. Were you productive? If I was a gambling man, I’d take almost any odds against you. Not because I don’t believe in you, but because TV and productivity don’t
